Blogpost 3

The print ad features Dennis Quaid (Lamb) on the left and Michael Chiklis (Savino) on the right, with the supporting characters and a glittering retro Vegas sign below. The copy reads: Let the Sin Begin.
Creators: Nicholas Pileggi, Greg Walker
When: Sept 25 2012
Where: CBS
Little Picture: The creators made a visually appealing advertising that grabs the attention of the viewer. This is done by the use of the sparkling Vegas letters, along with the contrasting characters on either side of the advertisement. The man on the left appears to be old fashioned, holding a rifle, accompanied by a cowboy hat and leather jacket, common traits of a typical “wild west” person from history. On the right, features a man wearing all black, with a suit on, holding money. Putting the two side by side displays a separation of cultures and makes it easier for the viewer to see the difference.
Big Picture: The deadly sin showed here is greed. The wad of hundreds in the “gangster’s” hand on the right displays his desire for extreme wealth. In the TV show, his goal is to “take over Vegas.” There is even text on the advertisement that says “let the sin begin.” The creators of the advertisement were attempting to make it obvious that this show would be appealing in an impure way, people could now watch sinful and illegal things they are not allowed to do. The cowboy on the left displays anger (wrath). He is so angry at the gangster on the right that he feels the need to take him down, and with the use of the gun in his picture he is willing to do so quite violently.
Audience: In my opinion, the intended audience is thrill seeking adults, typically ones that belong to the upper middle class. These people have the experience of knowing what it is like to have some spending money, so they can relate even more so to the wealthy aspect of the show unlike someone from the middle or lower classes could. The audience enjoys watching the TV show because it displays a desire of most of them: extreme wealth. The advertisement also depicts that something illegal is probably going on, with the use of the dark colors on and behind the man holding the cash, and the cowboy holding the gun. This appeals to the thrill seekers who would not perform something illegal like this man is about to do, but they can watch it in a make-believe TV show.